
Growing up, I was drawn to making things - sketching ideas, experimenting with materials, and figuring out how everyday objects were built. That curiosity led me to study Product Design, where I began to understand how thoughtful design can shape the way people interact with products and spaces.
My early career was rooted in physical product design, working with materials, manufacturing processes, and real-world constraints. It taught me to think beyond individual objects and understand systems - how different parts come together to create something functional, useful, and meaningful.
Over time, that same curiosity took me into the digital world. I moved into Product Design and UI/UX, designing digital tools and systems that simplify complex workflows. My industrial design background continues to influence how I work, from thinking about structure and usability to understanding how individual components fit into a larger ecosystem. But I became curious about another part of the journey:
What happens after something is designed?
How do people discover it?
What makes them engage with it?
And what turns an interaction into meaningful action?
That curiosity led me to Design Management and Digital Strategy, and eventually into Digital Marketing.
Today, I work across Product Design and Digital Marketing, bringing together creative thinking, user understanding, strategy, and business goals. The two disciplines may look different on the surface, but both have shaped the way I approach problems: understand the people, see the bigger picture, and build with purpose.
I hold a Bachelor’s in Product Design from MIT Institute of Design and later expanded my perspective through postgraduate studies in Design Management and Digital Strategy at George Brown College.
Design taught me how to create. Marketing taught me how to make that creation connect.
