Hello, I'm Anjum,

a Product Designer

and Digital Marketer.

Hello, I'm Anjum,

a Product Designer

and Digital Marketer.

Hello, I'm Anjum,

a Product Designer

and Digital Marketer.

This is the story behind my work

This is the story behind my work

This is the story behind my work

Growing up, I was drawn to making things - sketching ideas, experimenting with materials, and figuring out how everyday objects were built. That curiosity led me to study Product Design, where I began to understand how thoughtful design can shape the way people interact with products and spaces.


My early career was rooted in physical product design, working with materials, manufacturing processes, and real-world constraints. It taught me to think beyond individual objects and understand systems - how different parts come together to create something functional, useful, and meaningful.


Over time, that same curiosity took me into the digital world. I moved into Product Design and UI/UX, designing digital tools and systems that simplify complex workflows. My industrial design background continues to influence how I work, from thinking about structure and usability to understanding how individual components fit into a larger ecosystem. But I became curious about another part of the journey:

What happens after something is designed?

How do people discover it?
What makes them engage with it?
And what turns an interaction into meaningful action?

That curiosity led me to Design Management and Digital Strategy, and eventually into Digital Marketing.


Today, I work across Product Design and Digital Marketing, bringing together creative thinking, user understanding, strategy, and business goals. The two disciplines may look different on the surface, but both have shaped the way I approach problems: understand the people, see the bigger picture, and build with purpose.


I hold a Bachelor’s in Product Design from MIT Institute of Design and later expanded my perspective through postgraduate studies in Design Management and Digital Strategy at George Brown College.

Design taught me how to create. Marketing taught me how to make that creation connect.

Industrial Designer

Designed lighting and home products from concept through development, with experience in visual merchandising and photography.

2017

Product Design & UX

Designed and developed products and digital experiences across product design, UX, research, branding, packaging, and visual design, while coordinating vendors and mentoring a team of three interns.

2020

Interaction Designer III

Led UX and product development for a customer data platform, combining user research, product strategy, design systems, and cross-functional collaboration to deliver scalable digital experiences. Also contributed to brand identity, illustration, and UX writing.

2022

UX Student Researcher

Designed a project tracking tool through user research, cross-functional collaboration, and scalable design systems, improving workforce efficiency by 40% and development speed by 30%.

2023

Digital Marketing

Managed and optimized digital marketing across social media, SEO, email, paid advertising, and website conversion, using analytics and A/B testing to improve campaign performance, engagement, and user experience.

2024

Digital Marketing Coordinator & Growth Strategist

Designed and optimized clinic websites and patient journeys as growth-focused digital experiences, combining UX research, SEO, experimentation, analytics, and cross-functional collaboration to improve conversions, engagement, and overall patient experience.

2025

Industrial Designer

Designed lighting and home products from concept through development, with experience in visual merchandising and photography.

2017

Product Design & UX

Designed and developed products and digital experiences across product design, UX, research, branding, packaging, and visual design, while coordinating vendors and mentoring a team of three interns.

2020

Interaction Designer III

Led UX and product development for a customer data platform, combining user research, product strategy, design systems, and cross-functional collaboration to deliver scalable digital experiences. Also contributed to brand identity, illustration, and UX writing.

2022

UX Student Researcher

Designed a project tracking tool through user research, cross-functional collaboration, and scalable design systems, improving workforce efficiency by 40% and development speed by 30%.

2023

Digital Marketing

Managed and optimized digital marketing across social media, SEO, email, paid advertising, and website conversion, using analytics and A/B testing to improve campaign performance, engagement, and user experience.

2024

Digital Marketing Coordinator & Growth Strategist

Designed and optimized clinic websites and patient journeys as growth-focused digital experiences, combining UX research, SEO, experimentation, analytics, and cross-functional collaboration to improve conversions, engagement, and overall patient experience.

2025

Product Designer

Designed lighting and home products from concept through development, with experience in visual merchandising and photography.

2017

Product Design & UX

Designed and developed products and digital experiences across product design, UX, research, branding, packaging, and visual design, while coordinating vendors and mentoring a team of three interns.

2020

UX Designer

Led UX and product development for a customer data platform, combining user research, product strategy, design systems, and cross-functional collaboration to deliver scalable digital experiences. Also contributed to brand identity, illustration, and UX writing.

2022

UX Researcher & Digital Marketing

Worked across design system and product research, partnerships, inventory, POS operations, and Shopify.

2023

Digital Marketing

Managed and optimized digital marketing across social media, SEO, email, paid advertising, and website conversion, using analytics and A/B testing to improve campaign performance, engagement, and user experience.

2024

Digital Marketing Coordinator & Growth Strategist

Designed and optimized clinic websites and patient journeys as growth-focused digital experiences, combining UX research, SEO, experimentation, analytics, and cross-functional collaboration to improve conversions, engagement, and overall patient experience.

2025

My Expertise

My Expertise

My Expertise

4+ Years in Product Design

Product Design

Product StrategyUXInteraction DesignSystem Design
2 Years in Marketing

Digital Marketing

Growth StrategySEOCROContent StrategyAnalytics
Design with purpose.

Product Design

4+ Years in Product Design

Product StrategyUXInteraction DesignSystem Design
Grow with strategy.

Digital Marketing

2 Years in Marketing

Growth StrategySEOCROContent StrategyAnalytics
Design with purpose.

Product Design

4+ Years in Product Design

Product StrategyUXInteraction DesignSystem Design
Grow with strategy.

Digital Marketing

2 Years in Marketing

Growth StrategySEOCROContent StrategyAnalytics

Always Open to New Ideas

Let’s work together

Residing

Toronto, ON

copyright © 2026

copyright © 2026

Residing

Toronto, ON

Let’s work together

Always Open to New Ideas

copyright © 2026

Toronto, ON

Residing

Let’s work together

Always Open to New Ideas

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