Open for Collaborations ✧  
Open for Collaborations ✧  
Open for Collaborations ✧  

Hello, I'm Anjum.

Hello, I'm Anjum.

Hello, I'm Anjum.

Websites.

Mobile app.

Web app.

Logos.

Websites.

impactful

Mobile app.

Web app.

Logos.

Digital Experience.

Websites.

Mobile app.

Web app.

Logos.

Websites.

Designing system behind

Designing system behind impactful

Designing system

behind impactful

Product Designer focused on digital platforms and user experiences,

shaped by a background in Product and Industrial design.

Product Designer focused on digital platforms and user experiences,

shaped by a background in Product

and Industrial design.

Product Designer focused on digital platforms and user experiences, shaped by a background in Product and

Industrial design.

Featured Designs

Featured Designs

Featured Designs

Collaborated closely across the project to help translate operational challenges into clearer workflows and interactions, resulting in a system that simplified logging and improved coordination.

Collaborated closely across the project to help translate operational challenges into clearer workflows and interactions, resulting in a system that simplified logging and improved coordination.

Collaborated closely across the project to help translate operational challenges into clearer workflows and interactions, resulting in a system that simplified logging and improved coordination.

Role

Role

UX Designer

UX Designer

Timeline

Timeline

October 2023 - March 2024

October 2023 - March 2024

Project Type

Project Type

Mobile and Web app

Mobile and Web app

Drove 40% higher adoption in the field and reduced manual reconciliation by 35% through a more structured and reliable system.

A Scalable Cross-Platform Operations System.

System Thinking

Cross-Platform UX

Interaction Design

System Thinking

Cross-Platform UX

Interaction Design

Drove 40% higher adoption in the field and reduced manual reconciliation by 35% through a more structured and reliable system.

A Scalable Cross-Platform Operations System

System Thinking

Cross-Platform UX

Interaction Design

A Scalable Cross-Platform Operations System

Drove 40% higher adoption in the field and reduced manual reconciliation by 35% through a more structured and reliable system.

Centralizing customer data across multiple financial products, into a streamlined, decision-ready system.

Unified Infrastructure for Multi-Product Lending

System Design

Interaction Design

My role focused on structuring the system, defining user workflows, and translating complex CRM operations into a clear, scalable interface that improved operational efficiency and decision-making.

My role focused on structuring the system, defining user workflows, and translating complex CRM operations into a clear, scalable interface that improved operational efficiency and decision-making.

My role focused on structuring the system, defining user workflows, and translating complex CRM operations into a clear, scalable interface that improved operational efficiency and decision-making.

Role

Role

UX Designer

UX Designer

Timeline

Timeline

January 2023 - March 2023

January 2023 - March 2023

Project Type

Project Type

Mobile and Web app

Mobile and Web app

System Design

Interaction Design

Centralizing customer data across multiple financial products, into a streamlined, decision-ready system.

Unified Infrastructure for Multi-Product Lending

System Design

Interaction Design

Unified Infrastructure for Multi-Product Lending

Centralizing customer data across multiple financial products, into a streamlined, decision-ready system.

A cohesive navigation and decision framework that simplifies shopping experience across a growing multi-category commerce platform.

Reimagining a Multi-Category E-commerce Platform

System Design

Information

Architecture

Role

Role

UX Designer

UX Designer

Timeline

Timeline

March 2022 - August 2022

March 2022 - August 2022

Project Type

Project Type

Web app

Web app

My role focused on defining the platform’s structural foundation, shaping navigation logic, and designing end-to-end shopping journeys. This involved translating complex category systems into intuitive interaction flows that support confident decisions and scalable growth.

My role focused on defining the platform’s structural foundation, shaping navigation logic, and designing end-to-end shopping journeys. This involved translating complex category systems into intuitive interaction flows that support confident decisions and scalable growth.

My role focused on defining the platform’s structural foundation, shaping navigation logic, and designing end-to-end shopping journeys. This involved translating complex category systems into intuitive interaction flows that support confident decisions and scalable growth.

System Design

Information Architecture

A cohesive navigation and decision framework that simplifies shopping experience across a growing multi-category commerce platform.

Reimagining a Multi-Category E-commerce Platform

System Design

Information Architecture

Reimagining a Multi-Category E-commerce Platform

A cohesive navigation and decision framework that simplifies shopping experience across a growing multi-category commerce platform.

Furniture Waste Management System

This business case discusses the creation of Second Cycle, a service designed to make buying, selling, renting of used furniture hassle-free for individuals with transient lifestyles.

Design Management

Academic Project

Business Model

Furniture Waste Management System

This business case discusses the creation of Second Cycle, a service designed to make buying, selling, renting of used furniture hassle-free for individuals with transient lifestyles.

Design Management

Academic Project

Business Model

Business Model

Design Management

Academic Project

This business case discusses the creation of Second Cycle, a service designed to make buying, selling, renting of used furniture hassle-free for individuals with transient lifestyles.

Furniture Waste Management System

Role

Role

UX Designer

UX Designer

Timeline

Timeline

April 2024- August 2024

April 2024- August 2024

Project Type

Project Type

Design Management Case Study

Design Management Case Study

Design Management Case

Study

Worked as part of a team of designers, contributing to research, insight synthesis, and solution development. I collaborated on defining user journeys, shaping the service model, and aligning UX decisions with business strategy, ensuring a cohesive and user-centric outcome.

Worked as part of a team of designers, contributing to research, insight synthesis, and solution development. I collaborated on defining user journeys, shaping the service model, and aligning UX decisions with business strategy, ensuring a cohesive and user-centric outcome.

Worked as part of a team of designers, contributing to research, insight synthesis, and solution development. I collaborated on defining user journeys, shaping the service model, and aligning UX decisions with business strategy, ensuring a cohesive and user-centric outcome.

Business Model

Design Management

Academic Project

Furniture Waste Management System

This business case discusses the creation of Second Cycle, a service designed to make buying, selling, renting of used furniture hassle-free for individuals with transient lifestyles.

Singularity Creditwrold

A logo identity derived from the behavior of singularity and exponential transformation.

Logo Design

Form Exploration

Concept Development

Concept Development

Logo Design

Form Exploration

A logo identity derived from the behavior of singularity and exponential transformation.

Singularity Creditworld

Role

Role

UX Designer

UX Designer

Timeline

Timeline

October 2022

October 2022

Project Type

Project Type

Logo Design

Logo Design

Singularity Creditwrold

A logo identity derived from the behavior of singularity and exponential transformation.

Logo Design

Form Exploration

Concept Development

Developed the logo identity for Singularity Credit World by translating the concept of technological singularity into a minimal and scalable visual mark. The process involved concept development, form exploration, color studies, and refinement to create a distinctive symbol that reflects growth, transformation, and intelligent financial systems.

Developed the logo identity for Singularity Credit World by translating the concept of technological singularity into a minimal and scalable visual mark. The process involved concept development, form exploration, color studies, and refinement to create a distinctive symbol that reflects growth, transformation, and intelligent financial systems.

Developed the logo identity for Singularity Credit World by translating the concept of technological singularity into a minimal and scalable visual mark. The process involved concept development, form exploration, color studies, and refinement to create a distinctive symbol that reflects growth, transformation, and intelligent financial systems.

Concept Development

Logo Design

Form Exploration

Singularity Creditworld

A logo identity derived from the behavior of singularity and exponential transformation.

Developed the logo identity for Homeville Group by translating the core ideas of network, capital, and technology into a minimal and scalable visual mark. The process involved research, concept exploration, form development, and refinement to create a symbol that represents an interconnected housing finance ecosystem.

Developed the logo identity for Homeville Group by translating the core ideas of network, capital, and technology into a minimal and scalable visual mark. The process involved research, concept exploration, form development, and refinement to create a symbol that represents an interconnected housing finance ecosystem.

Developed the logo identity for Homeville Group by translating the core ideas of network, capital, and technology into a minimal and scalable visual mark. The process involved research, concept exploration, form development, and refinement to create a symbol that represents an interconnected housing finance ecosystem.

Role

Role

UX Designer

UX Designer

Timeline

Timeline

December 2022

December 2022

Project Type

Project Type

Logo and Visual Identity

Logo and Visual Identity

Homeville Group

A logo identity designed for a technology-driven housing finance ecosystem, built around the core ideas of network, capital, and technology.

Logo Design

Brand Identity

Concept Development

Homeville Group

A logo identity designed for a technology-driven housing finance ecosystem, built around the core ideas of network, capital, and technology.

Logo Design

Brand Identity

Concept Development

Concept Development

Logo Design

Brand Identity

A logo identity designed for a technology-driven housing finance ecosystem, built around the core ideas of network, capital, and technology.

Homeville Group

Concept Development

Logo Design

Brand Identity

Homeville Group

A logo identity designed for a technology-driven housing finance ecosystem, built around the core ideas of network, capital, and technology.

My Expertise

My Expertise

System Design

Behavioral Design

Cross-Platform Consistency

User Research

Heuristic Evaluation

Interaction Design

Product Strategy

Competitive Analysis

Core UX Capabilities

System Design

Behavioral Design

Cross-Platform Consistency

User Research

Heuristic Evaluation

Interaction Design

Product Strategy

Competitive Analysis

Core UX Capabilities

System Design

Behavioral Design

Cross-Platform Consistency

User Research

Heuristic Evaluation

Interaction Design

Product Strategy

Competitive Analysis

Core UX Capabilities

The story behind the designs

The story behind the designs

Growing up, I was always drawn to making things, whether it was sketching ideas, experimenting with materials, or figuring out how everyday objects were built. That curiosity eventually led me to study Product Design, where I developed a deep appreciation for how thoughtful design can shape the way people interact with products and spaces.


Before transitioning into digital product design, my early career focused on designing physical products working with materials, manufacturing processes, and real-world constraints. That experience taught me to think about systems: how different parts come together to create something functional and meaningful.


Over time, that same curiosity pulled me into the digital world. Today, I work as a Product Designer designing digital tools and systems that simplify complex workflows. My background in industrial design continues to influence how I approach digital products thinking about structure, usability, and how different components connect within a larger ecosystem.


I hold a Bachelor’s in Product Design from MIT Institute of Design and later expanded into Design Management and Digital Strategy through postgraduate studies at George Brown College.

Growing up, I was always drawn to making things, whether it was sketching ideas, experimenting with materials, or figuring out how everyday objects were built. That curiosity eventually led me to study Product Design, where I developed a deep appreciation for how thoughtful design can shape the way people interact with products and spaces.


Before transitioning into digital product design, my early career focused on designing physical products working with materials, manufacturing processes, and real-world constraints. That experience taught me to think about systems: how different parts come together to create something functional and meaningful.


Over time, that same curiosity pulled me into the digital world. Today, I work as a Product Designer designing digital tools and systems that simplify complex workflows. My background in industrial design continues to influence how I approach digital products thinking about structure, usability, and how different components connect within a larger ecosystem.


I hold a Bachelor’s in Product Design from MIT Institute of Design and later expanded into Design Management and Digital Strategy through postgraduate studies at George Brown College.

Growing up, I was always drawn to making things, whether it was sketching ideas, experimenting with materials, or figuring out how everyday objects were built. That curiosity eventually led me to study Product Design, where I developed a deep appreciation for how thoughtful design can shape the way people interact with products and spaces.


Before transitioning into digital product design, my early career focused on designing physical products working with materials, manufacturing processes, and real-world constraints. That experience taught me to think about systems: how different parts come together to create something functional and meaningful.


Over time, that same curiosity pulled me into the digital world. Today, I work as a Product Designer designing digital tools and systems that simplify complex workflows. My background in industrial design continues to influence how I approach digital products thinking about structure, usability, and how different components connect within a larger ecosystem.


I hold a Bachelor’s in Product Design from MIT Institute of Design and later expanded into Design Management and Digital Strategy through postgraduate studies at George Brown College.

copyright © 2026

Residing

Toronto, ON

Let’s work together

Always Open to New Ideas

copyright © 2026

Toronto, ON

Residing

Let’s work together

Always Open to New Ideas

Always Open to New Ideas

Let’s work together

Residing

Toronto, ON

copyright © 2026

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