

Hello, I'm Anjum.
Hello, I'm Anjum.
Hello, I'm Anjum.
Websites.
Mobile app.
Web app.
Logos.
Websites.
impactful
Mobile app.
Web app.
Logos.
Digital Experience.
Websites.
Mobile app.
Web app.
Logos.
Websites.
Designing system behind
Designing system behind impactful
Designing system
behind impactful
Product Designer focused on digital platforms and user experiences,
shaped by a background in Product and Industrial design.
Product Designer focused on digital platforms and user experiences,
shaped by a background in Product
and Industrial design.
Product Designer focused on digital platforms and user experiences, shaped by a background in Product and
Industrial design.

Featured Designs
Featured Designs
Featured Designs

Collaborated closely across the project to help translate operational challenges into clearer workflows and interactions, resulting in a system that simplified logging and improved coordination.
Collaborated closely across the project to help translate operational challenges into clearer workflows and interactions, resulting in a system that simplified logging and improved coordination.
Collaborated closely across the project to help translate operational challenges into clearer workflows and interactions, resulting in a system that simplified logging and improved coordination.
Role
Role
UX Designer
UX Designer
Timeline
Timeline
October 2023 - March 2024
October 2023 - March 2024
Project Type
Project Type
Mobile and Web app
Mobile and Web app
Drove 40% higher adoption in the field and reduced manual reconciliation by 35% through a more structured and reliable system.
A Scalable Cross-Platform Operations System.

System Thinking
Cross-Platform UX
Interaction Design


System Thinking
Cross-Platform UX
Interaction Design
Drove 40% higher adoption in the field and reduced manual reconciliation by 35% through a more structured and reliable system.
A Scalable Cross-Platform Operations System


System Thinking
Cross-Platform UX
Interaction Design
A Scalable Cross-Platform Operations System
Drove 40% higher adoption in the field and reduced manual reconciliation by 35% through a more structured and reliable system.

Centralizing customer data across multiple financial products, into a streamlined, decision-ready system.
Unified Infrastructure for Multi-Product Lending

System Design
Interaction Design
My role focused on structuring the system, defining user workflows, and translating complex CRM operations into a clear, scalable interface that improved operational efficiency and decision-making.
My role focused on structuring the system, defining user workflows, and translating complex CRM operations into a clear, scalable interface that improved operational efficiency and decision-making.
My role focused on structuring the system, defining user workflows, and translating complex CRM operations into a clear, scalable interface that improved operational efficiency and decision-making.
Role
Role
UX Designer
UX Designer
Timeline
Timeline
January 2023 - March 2023
January 2023 - March 2023
Project Type
Project Type
Mobile and Web app
Mobile and Web app


System Design
Interaction Design
Centralizing customer data across multiple financial products, into a streamlined, decision-ready system.
Unified Infrastructure for Multi-Product Lending

System Design
Interaction Design
Unified Infrastructure for Multi-Product Lending
Centralizing customer data across multiple financial products, into a streamlined, decision-ready system.



A cohesive navigation and decision framework that simplifies shopping experience across a growing multi-category commerce platform.
Reimagining a Multi-Category E-commerce Platform


System Design
Information
Architecture
Role
Role
UX Designer
UX Designer
Timeline
Timeline
March 2022 - August 2022
March 2022 - August 2022
Project Type
Project Type
Web app
Web app
My role focused on defining the platform’s structural foundation, shaping navigation logic, and designing end-to-end shopping journeys. This involved translating complex category systems into intuitive interaction flows that support confident decisions and scalable growth.
My role focused on defining the platform’s structural foundation, shaping navigation logic, and designing end-to-end shopping journeys. This involved translating complex category systems into intuitive interaction flows that support confident decisions and scalable growth.
My role focused on defining the platform’s structural foundation, shaping navigation logic, and designing end-to-end shopping journeys. This involved translating complex category systems into intuitive interaction flows that support confident decisions and scalable growth.



System Design
Information Architecture
A cohesive navigation and decision framework that simplifies shopping experience across a growing multi-category commerce platform.
Reimagining a Multi-Category E-commerce Platform

System Design
Information Architecture
Reimagining a Multi-Category E-commerce Platform
A cohesive navigation and decision framework that simplifies shopping experience across a growing multi-category commerce platform.


Furniture Waste Management System
This business case discusses the creation of Second Cycle, a service designed to make buying, selling, renting of used furniture hassle-free for individuals with transient lifestyles.

Design Management
Academic Project
Business Model
Furniture Waste Management System
This business case discusses the creation of Second Cycle, a service designed to make buying, selling, renting of used furniture hassle-free for individuals with transient lifestyles.

Design Management
Academic Project
Business Model


Business Model
Design Management
Academic Project
This business case discusses the creation of Second Cycle, a service designed to make buying, selling, renting of used furniture hassle-free for individuals with transient lifestyles.
Furniture Waste Management System
Role
Role
UX Designer
UX Designer
Timeline
Timeline
April 2024- August 2024
April 2024- August 2024
Project Type
Project Type
Design Management Case Study
Design Management Case Study
Design Management Case
Study
Worked as part of a team of designers, contributing to research, insight synthesis, and solution development. I collaborated on defining user journeys, shaping the service model, and aligning UX decisions with business strategy, ensuring a cohesive and user-centric outcome.
Worked as part of a team of designers, contributing to research, insight synthesis, and solution development. I collaborated on defining user journeys, shaping the service model, and aligning UX decisions with business strategy, ensuring a cohesive and user-centric outcome.
Worked as part of a team of designers, contributing to research, insight synthesis, and solution development. I collaborated on defining user journeys, shaping the service model, and aligning UX decisions with business strategy, ensuring a cohesive and user-centric outcome.

Business Model
Design Management
Academic Project
Furniture Waste Management System

This business case discusses the creation of Second Cycle, a service designed to make buying, selling, renting of used furniture hassle-free for individuals with transient lifestyles.

Singularity Creditwrold
A logo identity derived from the behavior of singularity and exponential transformation.

Logo Design
Form Exploration
Concept Development


Concept Development
Logo Design
Form Exploration
A logo identity derived from the behavior of singularity and exponential transformation.
Singularity Creditworld
Role
Role
UX Designer
UX Designer
Timeline
Timeline
October 2022
October 2022
Project Type
Project Type
Logo Design
Logo Design
Singularity Creditwrold
A logo identity derived from the behavior of singularity and exponential transformation.

Logo Design
Form Exploration
Concept Development
Developed the logo identity for Singularity Credit World by translating the concept of technological singularity into a minimal and scalable visual mark. The process involved concept development, form exploration, color studies, and refinement to create a distinctive symbol that reflects growth, transformation, and intelligent financial systems.
Developed the logo identity for Singularity Credit World by translating the concept of technological singularity into a minimal and scalable visual mark. The process involved concept development, form exploration, color studies, and refinement to create a distinctive symbol that reflects growth, transformation, and intelligent financial systems.
Developed the logo identity for Singularity Credit World by translating the concept of technological singularity into a minimal and scalable visual mark. The process involved concept development, form exploration, color studies, and refinement to create a distinctive symbol that reflects growth, transformation, and intelligent financial systems.


Concept Development
Logo Design
Form Exploration
Singularity Creditworld
A logo identity derived from the behavior of singularity and exponential transformation.

Developed the logo identity for Homeville Group by translating the core ideas of network, capital, and technology into a minimal and scalable visual mark. The process involved research, concept exploration, form development, and refinement to create a symbol that represents an interconnected housing finance ecosystem.
Developed the logo identity for Homeville Group by translating the core ideas of network, capital, and technology into a minimal and scalable visual mark. The process involved research, concept exploration, form development, and refinement to create a symbol that represents an interconnected housing finance ecosystem.
Developed the logo identity for Homeville Group by translating the core ideas of network, capital, and technology into a minimal and scalable visual mark. The process involved research, concept exploration, form development, and refinement to create a symbol that represents an interconnected housing finance ecosystem.
Role
Role
UX Designer
UX Designer
Timeline
Timeline
December 2022
December 2022
Project Type
Project Type
Logo and Visual Identity
Logo and Visual Identity
Homeville Group
A logo identity designed for a technology-driven housing finance ecosystem, built around the core ideas of network, capital, and technology.

Logo Design
Brand Identity
Concept Development
Homeville Group
A logo identity designed for a technology-driven housing finance ecosystem, built around the core ideas of network, capital, and technology.

Logo Design
Brand Identity
Concept Development


Concept Development
Logo Design
Brand Identity
A logo identity designed for a technology-driven housing finance ecosystem, built around the core ideas of network, capital, and technology.
Homeville Group


Concept Development
Logo Design
Brand Identity
Homeville Group
A logo identity designed for a technology-driven housing finance ecosystem, built around the core ideas of network, capital, and technology.
My Expertise
My Expertise

System Design
Behavioral Design
Cross-Platform Consistency
User Research
Heuristic Evaluation
Interaction Design
Product Strategy
Competitive Analysis
Core UX Capabilities






System Design
Behavioral Design
Cross-Platform Consistency
User Research
Heuristic Evaluation
Interaction Design
Product Strategy
Competitive Analysis
Core UX Capabilities



System Design
Behavioral Design
Cross-Platform Consistency
User Research
Heuristic Evaluation
Interaction Design
Product Strategy
Competitive Analysis
Core UX Capabilities







The story behind the designs
The story behind the designs
Growing up, I was always drawn to making things, whether it was sketching ideas, experimenting with materials, or figuring out how everyday objects were built. That curiosity eventually led me to study Product Design, where I developed a deep appreciation for how thoughtful design can shape the way people interact with products and spaces.
Before transitioning into digital product design, my early career focused on designing physical products working with materials, manufacturing processes, and real-world constraints. That experience taught me to think about systems: how different parts come together to create something functional and meaningful.
Over time, that same curiosity pulled me into the digital world. Today, I work as a Product Designer designing digital tools and systems that simplify complex workflows. My background in industrial design continues to influence how I approach digital products thinking about structure, usability, and how different components connect within a larger ecosystem.
I hold a Bachelor’s in Product Design from MIT Institute of Design and later expanded into Design Management and Digital Strategy through postgraduate studies at George Brown College.
Growing up, I was always drawn to making things, whether it was sketching ideas, experimenting with materials, or figuring out how everyday objects were built. That curiosity eventually led me to study Product Design, where I developed a deep appreciation for how thoughtful design can shape the way people interact with products and spaces.
Before transitioning into digital product design, my early career focused on designing physical products working with materials, manufacturing processes, and real-world constraints. That experience taught me to think about systems: how different parts come together to create something functional and meaningful.
Over time, that same curiosity pulled me into the digital world. Today, I work as a Product Designer designing digital tools and systems that simplify complex workflows. My background in industrial design continues to influence how I approach digital products thinking about structure, usability, and how different components connect within a larger ecosystem.
I hold a Bachelor’s in Product Design from MIT Institute of Design and later expanded into Design Management and Digital Strategy through postgraduate studies at George Brown College.
Growing up, I was always drawn to making things, whether it was sketching ideas, experimenting with materials, or figuring out how everyday objects were built. That curiosity eventually led me to study Product Design, where I developed a deep appreciation for how thoughtful design can shape the way people interact with products and spaces.
Before transitioning into digital product design, my early career focused on designing physical products working with materials, manufacturing processes, and real-world constraints. That experience taught me to think about systems: how different parts come together to create something functional and meaningful.
Over time, that same curiosity pulled me into the digital world. Today, I work as a Product Designer designing digital tools and systems that simplify complex workflows. My background in industrial design continues to influence how I approach digital products thinking about structure, usability, and how different components connect within a larger ecosystem.
I hold a Bachelor’s in Product Design from MIT Institute of Design and later expanded into Design Management and Digital Strategy through postgraduate studies at George Brown College.
copyright © 2026
Residing
Toronto, ON
Let’s work together
Always Open to New Ideas
copyright © 2026
Toronto, ON
Residing
Let’s work together
Always Open to New Ideas
Always Open to New Ideas
Let’s work together
Residing
Toronto, ON
copyright © 2026











